It's the middle of the night. You wake up wearily to the sound of your baby crying. You're happy he's there, but you really don't want to get up...again. But it's okay, you reason. You'll just feed him, change him then get right back to bed. No brain power used, and you'll be right back in your warm bed. You get up.

Once in your baby's room, you're faced with a myriad of brain-wakening issues. Did I change him last time? Which side did he nurse from? Did I give him his medicine? If so, what time? What time did I feed him last, anyway?

Further committed to operating your brain on auto pilot (and not waking it up), you decide to write it all down for next time. You printed out a worksheet online--this will be easy.

But now you can't see the paper. And what is that number? Is it a Zero or a 6? That's it. Now you're officially awake.

Invented by a mom and dad team who faced these exact same problems, Itzbeen will drastically improve your quality of life while caring for your newborn. Really.

Baby wakes up? Great. Check Itzbeen for how long since the last feeding. It's backlit, so you can see it clearly in the dark, without waking yourself up too much. It keeps track of which breast you nursed on, and when you changed his diaper last. Start feeding? Just hit the button. It's that simple.

Best of all, it clips to your belt so you can wear it around during the day (and have more hands free for carrying dirty diapers!).

Itzbeen was created by a mom and dad team who knew there was a better way to care for their baby. Sick of the inaccurate and inconvenient pen/paper/journal method, they developed this handy digital tool to help ease the frustration of sleep deprivation. It keeps track of when your baby last napped, ate or got a diaper change by starting a counter each time you perform one of those tasks. When you begin baby's feeding, just hit the button with a bottle on it and it begins counting the minutes for you. The same goes for diaper changes and naps. There is also a miscellaneous timer included for when you need to track anything timed, from what time the last medicine dose was given to how long the cookies have been in the oven.

• Simple, digital baby care tool with 4 timers to keep track of feeding, sleeping and diaper changes
• Battery operated (3 "AAA" Batteries not included)
• Belt clip
• Backlit with soft glow nightlight that's bright enough to make your way around the room, but dim enough to not disturb baby
• Light automatically shuts off after 7 minutes
• Digital clock
• 2.25" x 3.75" x 1.375"
• 4.8 oz